Follow the Bean

Follow the Bean was a grassroots student movement at Wheaton College to introduce the student body to Growers First and to initiate conversation about the issues surrounding the production and consumption of coffee. It culminated in a documentary trip to Honduras following the coffee process “from crop to cup.” Three other students and I blogged during the trip and produced a short documentary film about the experience.

I developed Follow the Bean’s branding, designed the trip’s Tumblr blog, produced advertisements and promotional materials for the various events, and filmed and edited the documentary. I also designed custom labels for Growers First coffee bags sold at the Wheaton College Bookstore.